UX Case Study for Marko & App Design

NovaFit approached us to revamp their existing fitness app, which suffered from low retention and high bounce rates. They wanted a modern, intuitive interface that would motivate users to engage daily with workouts, meal tracking, and habit-building tools.

NovaFit, a growing fitness and wellness startup, approached us with a vision to transform their mobile app into a modern, user-centric health companion. Their existing app had strong features but lacked intuitive design and visual appeal, leading to low user engagement and high churn. Our goal was to craft an experience that felt personal, motivating, and easy to navigate — especially for busy users trying to manage workouts, meals, and habits on the go. Through research-driven UX strategy, clean UI, and interactive prototyping, we delivered a complete design overhaul that helped NovaFit boost user retention by over 50% within the first month of relaunch.

NovaFit, a growing fitness and wellness startup, approached us with a vision to transform their mobile app into a modern, user-centric health companion. Their existing app had strong features but lacked intuitive design and visual appeal, leading to low user engagement and high churn. Our goal was to craft an experience that felt personal, motivating, and easy to navigate — especially for busy users trying to manage workouts, meals, and habits on the go. Through research-driven UX strategy, clean UI, and interactive prototyping, we delivered a complete design overhaul that helped NovaFit boost user retention by over 50% within the first month of relaunch.